Is SEO dead yet?
No.
It wasn't dead this morning either. Or in 2011. Or when Google Instant launched. Someone will post "SEO is dead" on LinkedIn again in the next eleven minutes, and it will still, somehow, not be dead.
14,382,911
Times SEO has been declared dead since 2003
0
Times SEO has actually died
100%
Of "SEO is dead" posts written to rank on Google
A brief, incomplete history of SEO's deaths
Google Panda update wipes out content farms
2011
Still not dead
"Content is king" makes keywords irrelevant, apparently
2013
Still not dead
Mobile-first indexing changes everything forever
2018
Still not dead
Voice search means nobody will type again
2019
Still not dead
ChatGPT launches, Google is "finished"
2022
Still not dead
AI Overviews eat the entire SERP
2024
Still not dead
Someone's cousin's agency guarantees page one in 30 days
Ongoing
Still not dead
Want the long-form version of "no"?
We keep a running record of every premature funeral, for anyone who enjoys reading about SEO's death almost as much as writing about it.
Read the Autopsy Reports →